Release of 27.11.2013
- The ambitioned and innovative sustainability report shows significant improvement
- Brave creative concept with graphic novel format
- New orientation of the Group’s sustainability strategy with key indicators and extensive program of measures
Vienna, 27 November, 2013 - Yesterday, on November 26, 2013 Telekom Austria Group’s Sustainability Report won the renowned Austrian Sustainability Reporting Award (ASRA) in the category “large companies”.
The award-winning report received the jury’s approval thanks to the connection of professionally profound information with an appealing editing.
“This award confirms our high-quality sustainability reporting standards as well as the effectiveness of our new strategic orientation. Therefore, we are particularly proud of this prestigious recognition,“ said Petra Gallaun, Head of CSR Telekom Austria Group and A1.
The ASRA award has been given to the best sustainability reports of Austrian corporations every year since 2000. The main objective of this award is to promote the trend in Austrian sustainability reporting towards compliance with international standards, while bringing innovative reports into the spotlight. This prize is awarded by the Austrian Chamber of Public Accountants (KWT) in collaboration with the Austrian Ministry of Life, the Federal Environment Agency, the Federation of Austrian Industries (IV), respACT - austrian business council for sustainable development, the Austrian Economic Chamber (WKO), Oesterreichische Kontrollbank (OeKB) and the Austrian Society for Environment and Technology (OGUT).
Clear Focus of the New Sustainability Strategy with Concrete Set of MeasuresThe award-winning Sustainability Report of the Telekom Austria Group is characterized by a strategic reorientation compared to previous years: based on a materiality analysis four main fields of action were identified, which encompass those corporate areas that are particularly relevant for the sustainable development of the Group and are oriented towards a clear focus on the company’s core business.
The intentionally brave creative concept of the report is based on a graphic novel format featuring four sustainability heroes: the “Sustainables“ - “Securion“, “Environman“, “Diversitas“ and “Sapientia – symbolically embody the four identified fields of action of the Group’s sustainability strategy.
The field of action “Providing Responsible Products“ (sustainability hero “Securion“) presents the innovative application possibilities of safe and high-performance communication networks and their positive effects on environment and society. The field of action “Living Green“ (sustainability hero “Environman“) illustrates concrete corporate measures and programs for the steady reduction of the Telekom Austria Group’s ecological footprint. The field of action “Empowering People“ (sustainability hero “Diversitas“) describes how the company is effectively promoting its employees. Last but not least, the field of action “Creating Equal Opportunities“ (sustainability hero “Sapientia“) embraces the numerous initiatives carried out by the single operating companies of the Group aimed at fostering equal opportunities in the digital world.
These four fields of action are combined with an extensive set of measures and key indicators such as, for instance, increasing the percentage of women in both the workforce and in management positions across the Group to 35% and achieving a 20% increase in energy efficiency group-wide by 2015 as well as achieving the 100,000 attendee mark for media literacy training workshops by 2016. A good starting point for these measures is provided by the new set of environmental data that was collected group-wide for the first time in 2012.
Furthermore, another novelty of this sustainability report is that, for the first time, a materiality matrix was developed by conducting interviews with both internal and external interest groups and selected contents and figures were reviewed by an independent auditor.
Telekom Austria Group’s core team responsible of the realization of the sustainability report included Petra Gallaun, Irene Jakobi, Gudrun Zimmerl (CSR) and Maximilian Rabl (Corporate Communications Group). Content consulting: Mensalia and PwC; creative concept, design and production: seso media group.
