Telekom Austria Group
EN
DE
  • Group
  •  
  • Wholesale
  •  
  • Investor Relations
  •  
  • Verantwortung
  •  
  • Newsroom
Telekom Austria Group Newsroom
Online Press Center
  •  0
    • 0 Files in Lightbox
  • EN
    • deutsch
    • english
  • Press releases
    • Investor Relations
    • Press
    • A1 Digital
    • Wholesale
    • CSR
  • Downloads
    • Management Board
    • Area Managers
    • Brand & Logos
    • Infrastructure
  • About us
    • A1 Telekom Austria Group
  • Contact

  • Press releases /
  • Press
  • Text
Release of 11.11.2022

AdScanner, Successful Member of the A1 Start-up Campus, Announces Capital Increase by EUR 5 Million

AdScanner has been part of the A1 Start-up Campus in Vienna since 2016. In the meantime, AdScanner is active in Croatia, Bulgaria, Austria and since August last year also in Germany.

Now AdScanner announces that it has closed a Series A financing round and is pleased to announce an investment in the amount of 5 million euros from Lead Ventures, J&T Ventures and South Central Ventures.

"We warmly congratulate AdScanner on this capital increase, as it is a sign of how successful the business model is and how high the demand for AdScanner's products and services is. I am also pleased that AdScanner is another example of our Group strategy, where we lay successful offers across markets and these offers are implemented accordingly at the highest level when needed and used by our customers," Alejandro Plater, COO A1 Telekom Austria Group, is pleased about the success of the promising start-up company.

The additional EUR 5 Mio. will help continue to drive growth, both in terms of entering further tier-1 markets and product development.

The investment comes after the platform for cross-device TV measurement and activation successfully gained a foothold in Germany in 2021 and expanded its product portfolio. AdScanner has doubled its headcount from 50 to 100 and tripled its revenue in the last 18 months.

"Video platforms are increasingly competing directly with traditional broadcasters, and the market is demanding solutions and platforms that measure everything that happens on the big screen. This disruption is based on smart and big data. Our TV and video data platform enables all stakeholders to take measurement, reach optimization and cross-device campaigns to a new level. We are proud that our approach is recognized and appreciated by our investors. With this financing round, we continue our successful course to implement AdScanner as a leading, international technology standard and to actively shape the new generation of TV and video advertising", Marin Curkovic, CEO, is pleased about the capital increase.

AdScanner develops customized solutions for the different customer needs in the local markets for the subsidiaries A1 Bulgaria and A1 Croatia. And in Austria and even in countries where AdScanner has not been active so far, requests for its TV analytics capabilities are increasing significantly.

New products and services
With TV Boost, a first product was presented on the market a few days ago in cooperation with Adform, which enables the combination of classic TV advertising and digital campaigning. Furthermore, AdScanner has again significantly optimized its self-developed video recognition in recent months, so that now, for example, product placements and perimeter advertising at football matches are also automatically recognized.

About Adscanner
AdScanner is a marketing startup providing Big Data solutions for a new generation of TV business models. Adscanner has been active on the AdTech scene since 2012 and is currently present on the Croatian, Austrian, German and Bulgarian markets. Adscanner has developed a unique algorithm for automatic detection of video content that has changed the notion regarding speed and accuracy in the AdTech world. In addition, AdScanner uses its proprietary Rapid Data Vectoring technology to collect and integrate advanced data on the usage of various TV platforms.
Further information atwww.adscanner.tv, LinkedIn and Twitter.

  • Service
  • Plain text - Press release (3510 Characters)
  • Print page
  • Send link

About A1 Telekom Austria Group
A1 Telekom Austria Group, listed on the Vienna Stock Exchange, is a leading provider of digital services and communications solutions in Central and Eastern Europe with around 26 million customers, currently operating in seven countries under the brand A1: Austria, Bulgaria, Croatia, Belarus, Slovenia, the Republic of North Macedonia and the Republic of Serbia.

Offering communications, payment and entertainment services as well as integrated business solutions, A1 Telekom Austria Group achieved revenues of 4.75 billion Euros by year end 2021. Around 18,000 employees and state of the art broadband infrastructure make digital business and lifestyle possible and enable people, companies and things to connect everywhere anytime. As European unit of América Móvil, one of the largest wireless services provider in the world, A1 Telekom Austria Group is headquartered in Vienna and gives access to global solutions.

www.A1.group

Related

  • 29.03.2023
    A1 and Start-up Member Whalebone Celebrate 1 Million Protected Customers across A1 Group
  • 06.03.2023
    A1 Telekom Austria and Blue Ant Media Ink Agreement to Launch Love Nature Channel to A1 Subscribers in Europe and Takeover the Satellite Distribution across Asia
  • 28.02.2023
    A1 Group Announces Acquisition of Radio Frequency Spectrum by Subsidiary A1 Croatia for EUR 109 Million
  • 21.02.2023
    A1 welcomes decision to establish radio tower company
  • 17.02.2023
    A1 Group Announces Launch of Fully Digital Brand “re:do” in Slovenia
  • 06.02.2023
    Siegfried Mayrhofer, CFO of A1 Telekom Austria Group will leave the company at his own request at the end of August 2023
  • 27.01.2023
    A1 Telekom Austria Group Strategy Reflected by Design Refresh: Same Same, but Different
  • 13.12.2022
    A1 Telekom Austria Group Recognized with ‘A’ Score for its Efforts on Climate Change
  • 14.11.2022
    With Start-up warrify, A1 Austria Becomes First European Provider with Full Digital Payment Process in Stores Across Austria
  • 09.11.2022
    A1 Austria Enables Electricity Savings at Home with Unbureaucratic PluginEnergy

Contact

(1)Michael Höfler (en)
Dr. Michael Höfler
Spokesperson
+43 664 66 30362
michael.hoefler@a1.group

(. )

©
Measures Size
x
1200 x
600 x
x Loading
Direct download
Save to lightbox
SIGN UP
If you would like to receive our latest press releases automatically, just sign up for our mailing list here:

Mailing list
Address
A1 Telekom Austria AG
Lassallestraße 9
A-1020 Wien
Tel: (+43) 050 664 0
PRESS CONTACT
Livia Dandrea-Böhm
Spokesperson A1 Telekom Austria Group
+43 664 66 31452
livia.dandrea-boehm@a1.at
GTC
Privacy Policy
Imprint
Cookie Settings

EN
DE
zum Seitenanfang

  • Group
    • Über uns
    • Märkte
    • Vorstand
    • Leadership Team
    • Aufsichtsrat
    • Corporate Governance
    • Compliance
    • Regulatory Affairs
    • Jobs
    • e-procurement
  • Wholesale
    • About
    • Infrastructure
    • Intl. Products
    • National Products
    • Webinar
  • Investor Relations
    • News
    • Aktie
    • Fremdkapital
    • Ergebnis Center
    • Events
    • Finanzkalender
    • Infoservice
    • Kontakt
  • Verantwortung
    • Unser Engagement
    • Nachhaltigkeitsstrategie
    • Menschenrechte
    • Kontakt
  • Newsroom
    • News
    • Kalender
    • Termine
    • Bildarchiv
    • Publikationen
    • Social Media
    • Kontakt
  • Follow us
    • Twitter
    • YouTube

© 2023 Telekom Austria AG
Drucken ImpressumDatenschutzSitemapKontakt