Release of 10.07.2019
- Launch of a new generation of smartphones, A1 Alpha, in Austria, Bulgaria, Croatia and Slovenia
- 64 GB RAM, 13MP dual camera and huge 6.26" display
- Secure software and extended warranty
- Successful launch of first branded A1 smartphone last year
In July 2018, A1 was the first telecommunications company in Austria to launch its own smartphone. The aim was to offer a low priced, yet high-quality entry level mobile phone. The success proves A1 right: Right from the beginning, A1 Smart N9 was ranked amongst the three best-selling smartphones in the entry level segment within the A1 portfolio.
Now the successor is on the horizon: With A1 Alpha, A1 brings a new smartphone on the market that combines qualities of the previous generation (such as extra warranty or a software optimized for A1 networks) with much more powerful technical specifications: The A1 Alpha comes with three times more memory (64GB) than its predecessor, has a 13/2 MP dual main camera and an 8 MP front camera. The display measures 6.26" HD+ panel, the processor is a 1.6 GHz Octa-Core. But A1 Alpha goes beyond technical specifications: It comes with extra warranty (depending on the market) and A1 self-care apps preinstalled.
Like the A1 Smart N9, the A1 Alpha was co-developed by A1 experts and intensively tested in Austria as well as in the other markets. The latest Android operating system and the careful selection of preinstalled apps as well as regular Android system updates continue to ensure a high level of user-friendliness and security.
In addition to Austria, the smartphone will also be launched in the Group countries Bulgaria, Croatia and Slovenia.
Benefits for the Group
The development of the A1 Alpha smartphone shows how important the collaboration within the Group is and how efficiency, quality and excellence is ensured through knowledge transfer across the Group. Several benefits such as brand visibility with proven quality help to better position the Group in a highly competitive telecommunication market.