Release of 23.04.2020

A1 Telekom Austria Group: For Every Sold A1 Alpha 20 and 20+ Smartphone, the Group Donates 1 Euro to Help Fight COVID-19

A1 Telekom Austria Group, a leading communications operator in the CEE area, has long since gone from being a provider of just infrastructure, connectivity and bandwidth to becoming a holistic pioneer and companion for digital transformation. The company has always been committed to its social responsibility and especially in times of crisis, A1 Group takes this responsibility literally.

By introducing the new A1 Alpha 20 and 20+, the Group not only provides new powerful smartphones, which are already the third of their kind, but also donates 1 Euro for every A1 Alpha sold to the International Federation of Red Cross and Red Crescent Societies (IFRC) to help fight COVID-19. By purchasing a performant and reliable new smartphone, “staying connected” helps customers to cope with this situation being so new and challenging for everyone. Both A1 Alpha 20 and 20+ might be purchased on the A1 Group markets in Austria, Croatia, Slovenia, Bulgaria, North Macedonia and Belarus.

Already in July 2018, A1 was one of the first telecommunications companies in Austria to launch its own smartphone. The aim was to offer a low priced, yet high-quality entry level mobile phone. The success proves A1 right: Right from the beginning, A1 Smart N9 was ranked amongst the three best-selling smartphones in the entry level segment within the A1 portfolio. In summer 2019, the successor was introduced to the market. In Austria, A1 Alpha 20 is now available in A1 Shops and online, the Alpha 20+ will be available as mid of May.

Like the previous models, the A1 Alpha 20 and A1 Alpha 20+ were also co-developed and intensively tested in Austria by A1 experts. Thanks to the latest Android operating system and the careful selection of additional software components and pre-installed apps, a fast supply of Android updates and a high level of user-friendliness is still guaranteed.