Release of 01.10.2018
- Croatian subsidiary Vipnet now operating under the brand name A1 Croatia
- Systematic implementation of A1 Telekom Austria Group’s single brand strategy continues
- Further milestone in roll-out of A1 brand across the Group’s entire operating business in accordance with local market conditions
- Market positioning, efficiency and growth targets benefit from a strong common brand identity
In a step announced back in mid July, the Croatian subsidiary of the A1 Telekom Austria Group is rebranded as A1 Croatia as of 1 October 2018. This marks another important milestone in the systematic implementation of the Group’s single brand strategy. On 20 September 2017 the Group had announced (“ad hoc”) its intention to gradually extend the A1 brand to its entire operating business when local market conditions are right. Most recently, the Bulgarian subsidiary was rebranded as A1 Bulgaria on 22 May. Prior to that, the A1 brand was implemented in the Slovenian market (A1 Slovenia) and at A1 Digital as well as in the international Group brand A1 Telekom Austria Group.
Thomas Arnoldner, CEO of the A1 Telekom Austria Group, on the latest milestone in the Group-wide brand roll-out: “A unified market presence under the A1 brand and its strong brand identity enhances our visibility as a powerful international group of companies. We are far much more than just a ‘classic’ provider of connectivity. Under the common A1 brand we want to be perceived as the preferred digitalisation partner and provider of advanced IT, IoT, cloud and content solutions. Our clear focus is on providing innovative offers, flexible services and an outstanding customer experience in all interactions.”
“The Group-wide roll-out of A1 and the consolidation of local brand landscapes is an investment in the future that offers promising potential for economies of scale and synergy effects”, adds Alejandro Plater, COO of the A1 Telekom Austria Group. The single brand strategy is also conducive to achieving the efficiency and growth targets of the A1 Telekom Austria Group and its subsidiaries when it comes to tapping the potential and opportunities of digitalisation.