Release of 07.04.2021

A1 Telekom Austria Group: Rebranding in Serbia completes the A1 ‘brand family’

  • Local brand in Serbia Vip mobile replaced by A1
  • Consistent implementation of Group-wide one-brand strategy successfully accomplished
  • Concerted rebranding underlines the Group's fundamental digital transformation across its footprint
  • Energetic brand identity of A1 fosters the perception as preferable and particularly trustworthy partner in unleashing the full potential of digitalization
  • A1 brand explicitly linked to the Group's actively lived ecological and social responsibility

As of today, the A1 Telekom Austria Group's operating company in Serbia announced the replacement of its local brand Vip mobile by A1. This marks a significant milestone in that it finalized the Group-wide roll-out of the A1 brand.

Thomas Arnoldner, CEO of the A1 Telekom Austria Group, on the rebranding in Serbia: ‘We are proud that A1 Serbia has now completed the A1 brand family – kudos to the local A1 team for the successful rebranding during such challenging times. This is a special moment for both A1 Telekom Austria Group and Serbia. As of today, we are officially operating under one consistent, powerful brand in all our seven core markets. The A1 brand is perceived as preferable and particularly trustworthy partner in unleashing the full potential of digitalization for businesses, consumers, and the public sector. With our continuous investments in digital infrastructure, we are building the foundation for future economic growth and prosperity in the region. In addition, the A1 brand is explicitly linked to our commitment to actively assume ecological and social responsibility and to be a central driver of a sustainable digital transformation in Serbia and the entire A1 Group footprint.’

Alejandro Plater, COO of the A1 Telekom Austria Group: ‘Our operations in Serbia have undergone dynamic development in recent years. I´m happy that as of today, they also represent the final step in the successful execution of our Group-wide one-brand strategy journey, which we initiated in late 2017. Started in 2007 as the country's largest greenfield investment, the company as A1 Serbia will offer an even more compelling digital customer experience by providing convincing services and solutions for life, work and entertainment in the digital age. Our common brand A1 is much more than just a logo – it covers all the crucial aspects of digitalization. A1 offers an attractive portfolio of products and services in Serbia, ranging from tariffs and packages to smart home solutions, gaming, IoT, cloud and cyber security solutions.’

Following the announcement by the A1 Telekom Austria Group to gradually – dependent on local circumstances – expand the A1 brand to its entire operating business, in 2018 the rebranding of the Bulgarian and Croatian subsidiaries to A1 and a brand refresh in Austria took place. The A1 brand was previously already implemented on the Slovenian market and at A1 Digital as well as in the international corporate brand A1 Telekom Austria Group.

In August 2019, the subsidiary in Belarus had announced the finalization of its local rebranding into A1. Since the beginning of September 2019, the Group's company operating in North Macedonia has also been underlining its repositioning with its market presence as A1. The rebranding in Serbia, which has now taken place, completes the consistent presence of the A1 Telekom Austria Group across its entire footprint under the strong, common A1 brand.

Contact

(1)Michael Höfler (en)
Dr. Michael Höfler
A1 Group Spokesperson
+43 664 66 30362
michael.hoefler@a1.group